During my time at CAA, I had the opportunity to work on dynamic projects for Ford, where my role was to bridge creativity and organization. I conducted a comprehensive Asset Audit, organizing and streamlining Ford’s brand assets. Collaborating closely with the Ford team, I developed detailed usage guidelines and contributed creative concepts to inspire innovative applications. These projects allowed me to blend strategic thinking with creative problem-solving, ensuring the brand’s identity remained cohesive while pushing the boundaries of its potential.