I fell in love with fashion after discovering a perfectly tailored Richard James jacket on Mr. Porter. That moment sparked a journey—from interning with Savile Row tailor David Reeves in New York to managing a bespoke alterations startup for luxury clients like Drake’s and Paul Smith.

Over time, I honed my entrepreneurial and leadership skills, running operations, and ensuring quality at every step. This led me to launch idioma studio, where I designed apparel and accessories, managed manufacturing, and directed creative teams to bring our vision to life.

Later, as a Senior Designer at Creative Artists Agency (CAA), I led creative for Ford’s licensing program, crafting product concepts that aligned with iconic sub-brands like Bronco & F-150. While finding the right next role, I began Lujo Digital, a creative studio specializing in 3D imagery for luxury brands.