This project focused on rebranding Quantum Physical Therapy and Chiropractic Care to establish a professional and patient-centered identity. By shortening the name and designing a logo that embodies The Embrace, we highlighted the brand's commitment to family, unity, and a holistic approach to care. The interconnected circle in the logo symbolizes these values, while the clean, minimalist design reflects the brand’s precision and dedication to maintaining a professional environment. Additionally, I developed a branding project for Green’s Blue Light Lounge, a fictional lounge in NYC created for my Corporate Design Class. The lounge’s identity was designed to capture the essence of a modern, sophisticated nightlife experience, blending vibrant energy with an air of exclusivity. Through typography, color palettes, and logo design, the branding evokes a space where New York’s culture meets refined leisure, resonating with the city’s dynamic and diverse audience. What I am showing here are just some extracts from the completed Brand Identity Guidelines for both projects, providing a glimpse into their visual and conceptual frameworks.